Fonts are not created equal
Fonts are different. We know this, of course, and that is why we choose one font for something and another font for something else. Fonts have contrasting stylistic attributes. I usually say that fonts say more than the words that have been set with them. We will...
Your logo: your most important icon.
After my latest newsletter about icons, I had a response from a reader. It is always very nice when someone spends their precious time to answer or comment on what I’ve written. What was especially pleasant about this particular response, was that it came from a...
Do you use icons?
The word ICON is of Greek origin; “eikenai” meaning “to seem or to be like.” We know the meaning of this word from the eastern church as religious paintings, and also from popular culture meaning “idol”. Icons came to Graphic Design and visual...
New Challenges
We are surrounded by unusual times, but this will not be another epistle that drowns itself in the negativity of our situation but looks to the positive sides of it. They are there. If you look around on social media, you are likely to detect a remarkable trend. It’s...
Make your point with style
A bullet-pointed list is a typographic expression which is meant to make an argument easier to read and understand, by dividing the text into compact sentences which are initiated by a point. The purpose of the point is to “lead the eye” into the text and help...
Identifying colors
Colors, like people, need to be identifiable. We need to know “who they are”. People are identified by their date of birth and some kind of personal number (depending on which country you live in). Colors are identified by COLOR CODES. The main purpose of color codes...
QUOTE POST #8
MARGARET OSCAR: Designers are meant to be loved, not to be understood. This Quote is very suitable from a designer on a Valentines Day. Off course every designer would love to be loved, but the most important for us, I think, is to be trusted and respected as experts...
5 tips for better e-books and lead magnets.
Have you ever been tempted to download a free e-book or a so-called “lead magnet”? I know I have, many times. Of course, you have to “pay” for the book by giving away your e-mail address. This way the publisher of the e-book can get you into her e-mail list and send...
QUOTE POST #7
Quote Posts are thoughts and reflections that come to me when making quote images for social media. There is always a reason why a quote resonates with me, and I decided I wanted to share my observations with you. Many quotes are about design, but some are not, even...Optin
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