3 tips for self-confidence

3 tips for self-confidence

Happy New Year! It is that time of the year again. With new years resolutions and renewals. Regarding the personal side of these things, most of us are very conscious. We care about our health and how we look. But what about your business? Will it stand a closer look...
Graphic Design is NOT branding

Graphic Design is NOT branding

Branding is something we do in our businesses, organizations, or as individuals to find, describe and communicate our uniqueness and what makes us different from others that do the same as we do. Unless your ideal client is blind and you are serving a target audience...
Your brand is not your logo

Your brand is not your logo

Some people love to point this out to me, sometimes in a slightly condescending manner, as if I, who came to the branding arena via the visual path, haven’t given this a conscious thought up to that very moment when the person takes responsibility and enlightens me....
Do you need a video presentation?

Do you need a video presentation?

​Earlier this fall, I created a very short promo-video for myself. I had the opportunity to promote my business in a particular online forum. In hindsight, I am even happier that I made the video than I was at the time. The video tells a very short and compact story...
Watch the distance!

Watch the distance!

Do you make graphics for social media in Canva or any other software? Most social media is consumed via mobile phones. Instagram is almost completely a “phone-only” thing. Phones come in many different sizes, but the screens are smaller than those of a laptop or a...
Think before you paste!

Think before you paste!

I’ve had this washtub for more than 30 years. My children had their Lego and other small toys in it. At that time, stickers were extremely popular among children. You got them everywhere. When buying clothes, toys, or shoes. The really advanced collectors emptied...
Thou shall not use Comic Sans

Thou shall not use Comic Sans

I am just now reading a book by Luvvie Ajayi called “I am judging YOU – a do-better-manual” This is a very outspoken book where everybody gets their share of “judging”. This lady is not afraid to share her opinions and I find it very liberating.One of the things...
Fonts are not created equal

Fonts are not created equal

Fonts are different. We know this, of course, and that is why we choose one font for something and another font for something else. Fonts have contrasting stylistic attributes. I usually say that fonts say more than the words that have been set with them. We will...
Your logo: your most important icon.

Your logo: your most important icon.

After my latest newsletter about icons, I had a response from a reader. It is always very nice when someone spends their precious time to answer or comment on what I’ve written. What was especially pleasant about this particular response, was that it came from a...