What is your logo story? As a student in graphic design school, I loved to play with different means of graphic design to see where I landed. My favorite activity was experimenting with one-bit shapes, which could be interpreted in more than one way. When I succeeded...
Does visual branding really have any value? Earlier this summer, I had the opportunity to interview some of my former clients who have gone through a visual branding process with me at some stage. I was curious to know how they had experienced the process, seen from a...
A P short of perfect In the latest issue of the Norwegian version of Signs of Design, I made a big error. For some reason, a word in the very title of the letter had been misspelled. It came out with a P short of perfect. I should have detected this in the correction...
Have you experienced this lately? You have had a good meeting with a new contact, maybe a future client and the two of you agree on staying in touch. When you ask “do you have a card?”, the person starts a frantic search through pockets and bags, just to “discover”...
Is your brand invisible? Branding is tremendously hot these days. Everybody is talking brand: Brand messaging, personal branding, re-branding, brand values, and everything-you-can-think-of-branding. Brand messaging coaches and experts speak loudly and lengthy about...
A process tailored for you I bet you have heard the expression “Curse of knowledge.” That is when we think that what we know is common knowledge, so we fail to make ourselves clearly understood. Sometimes it is good to take a step back and try to look at your...
Broccoli between your teeth. Recently, I heard a most recognizable description of the fact that we are not fully able to see ourselves through the eyes of others. It is so easy to get convincingly caught in thoughts and viewpoints about “how we are.” Then, when...
When babies leave home… If any parents are reading this, I am sure you can recognize the feeling of powerlessness that wells up the first time we send a child alone to school, to the first summer job, to studies abroad, or to the military. As soon as our baby is out...
Size matters I don’t know about you, but I consume social media content mainly on my mobile. A quick check on the internet confirms that I am not the only one. Even if mobile phones have grown in size over the years, they are still undoubtedly much smaller than a...
Too many chefs spoil the broth. We have the same idiom in Norwegian, but the English version is more accurate. I discovered this when I checked the internet for the accurate meaning of “spoil.” It means to diminish or destroy the value or quality of something, as you...
