A bullet-pointed list is a typographic expression which is meant to make an argument easier to read and understand, by dividing the text into compact sentences which are initiated by a point. The purpose of the point is to “lead the eye” into the text and help...
Colors, like people, need to be identifiable. We need to know “who they are”. People are identified by their date of birth and some kind of personal number (depending on which country you live in). Colors are identified by COLOR CODES. The main purpose of color codes...
This time of the year I “usually” write a blog post or newsletter about the color red. This is of course because the color surrounds us everywhere in December. I love all the white nuances outdoors (at least in my parts of the world), but they are...
In my last blogpost I talked about flexible logos. I promised that I would return to the subject with examples, which I do now. This time it is also about how we all have to jump, when Facebook calls “JUMP”. This is when it comes in handy to have a flexible logo and a...
In the good old days, logos were often very intricate things. They could contain titles, texts, the year the business was founded and lots of other information. The heritage from Heraldry was strong and there were shields and vines galore. These logos were more like...
Seeing redSome facts about the color of the season We are almost in December – the big month of red! Other colors have been added to the Christmas palette over time. Silver and gold are close companions to all Christmas colors. However, I don’t think anyone in...
