Branding is something we do in our businesses, organizations, or as individuals to find, describe and communicate our uniqueness and what makes us different from others that do the same as we do. Unless your ideal client is blind and you are serving a target audience...
I am just now reading a book by Luvvie Ajayi called “I am judging YOU – a do-better-manual” This is a very outspoken book where everybody gets their share of “judging”. This lady is not afraid to share her opinions and I find it very liberating.One of the things...
Fonts are different. We know this, of course, and that is why we choose one font for something and another font for something else. Fonts have contrasting stylistic attributes. I usually say that fonts say more than the words that have been set with them. We will...
A bullet-pointed list is a typographic expression which is meant to make an argument easier to read and understand, by dividing the text into compact sentences which are initiated by a point. The purpose of the point is to “lead the eye” into the text and help...
Colors, like people, need to be identifiable. We need to know “who they are”. People are identified by their date of birth and some kind of personal number (depending on which country you live in). Colors are identified by COLOR CODES. The main purpose of color codes...
This time of the year I “usually” write a blog post or newsletter about the color red. This is of course because the color surrounds us everywhere in December. I love all the white nuances outdoors (at least in my parts of the world), but they are...
