Your brand is not your logo

Your brand is not your logo

Some people love to point this out to me, sometimes in a slightly condescending manner, as if I, who came to the branding arena via the visual path, haven’t given this a conscious thought up to that very moment when the person takes responsibility and enlightens me....
Do you need a new logo?

Do you need a new logo?

Do you need a new logo? Then many questions need to be answered. How will it look? Where to find inspiration and information that can point out a visual direction? Co-creation between the designer and the soon-to-be logo owner is crucial in my opinion. The logo should...
Who do you know who…

Who do you know who…

On my new webpage, which went live a few weeks ago, I have 3 different Branding Packages for entrepreneurs in different phases of their business. The first Package is called “JUST STARTING OUT”. This package is for you if you’re just starting out in your business and...
Does your value show?

Does your value show?

The summer in Norway is coming to a slow end. I find summer a great time for reflecting and planning. When the buzz of everyday life calms down, new thoughts can come through. This summer, I have been working on a new version of my website and my free, downloadable...
Someone else is using your brand! – and it’s totally OK

Someone else is using your brand! – and it’s totally OK

As a graphic designer, I make a lot of different visual pieces for people. It’s everything from tiny business cards to big things like posters and rollups. Nearly all my clients and customers are highly engaged in how the final piece will look.This is great....
A greeting from the future

A greeting from the future

Welcome to the first post from YOUR BRAND VISION. Things are very busy and exciting just now, and there are a lot of marketing elements that need to have new “clothes”. Now I get to taste my own medicine, the demand for visual consistency throughout all touchpoints....