Your logo: your most important icon.

Your logo: your most important icon.

After my latest newsletter about icons, I had a response from a reader. It is always very nice when someone spends their precious time to answer or comment on what I’ve written. What was especially pleasant about this particular response, was that it came from a...
Do you use icons?

Do you use icons?

The word ICON is of Greek origin; “eikenai” meaning “to seem or to be like.” We know the meaning of this word from the eastern church as religious paintings, and also from popular culture meaning “idol”. Icons came to Graphic Design and visual...
5 tips for better e-books and lead magnets.

5 tips for better e-books and lead magnets.

Have you ever been tempted to download a free e-book or a so-called “lead magnet”? I know I have, many times. Of course, you have to “pay” for the book by giving away your e-mail address. This way the publisher of the e-book can get you into her e-mail list and send...
7 tips for good looking newsletters

7 tips for good looking newsletters

Do you keep in touch with people via an e-mail newsletter, or do you plan to? Regardless of which e-mail newsletter service you’ve decided to use, there are things that can be good to know, and I have made this list for you: 1. E-mail newsletters are HTML-based, which...
Touchpoint Christmas Cleaning

Touchpoint Christmas Cleaning

In the Norwegian course “Graphic Design for marketers” which I created this fall, I talk a lot about visual touchpoints. What are they? They are everywhere your brand is visible in the marketplace. In the old days, if you had a logo, that would go a long way to carry...
It’s only a business card…

It’s only a business card…

A few weeks ago I had a visit from a very old friend. We chatted for hours and at one point he gave me his business card. He was clearly quite proud of it. That’s nice, – I said, because I don’t want to be unsupportive, when someone has had something...