5 tips for better e-books and lead magnets.

5 tips for better e-books and lead magnets.

Have you ever been tempted to download a free e-book or a so-called “lead magnet”? I know I have, many times. Of course, you have to “pay” for the book by giving away your e-mail address. This way the publisher of the e-book can get you into her e-mail list and send...
7 tips for good looking newsletters

7 tips for good looking newsletters

Do you keep in touch with people via an e-mail newsletter, or do you plan to? Regardless of which e-mail newsletter service you’ve decided to use, there are things that can be good to know, and I have made this list for you: 1. E-mail newsletters are HTML-based, which...
Touchpoint Christmas Cleaning

Touchpoint Christmas Cleaning

In the Norwegian course “Graphic Design for marketers” which I created this fall, I talk a lot about visual touchpoints. What are they? They are everywhere your brand is visible in the marketplace. In the old days, if you had a logo, that would go a long way to carry...
It’s only a business card…

It’s only a business card…

A few weeks ago I had a visit from a very old friend. We chatted for hours and at one point he gave me his business card. He was clearly quite proud of it. That’s nice, – I said, because I don’t want to be unsupportive, when someone has had something...