Fonts are not created equal

Fonts are not created equal

Fonts are different. We know this, of course, and that is why we choose one font for something and another font for something else. Fonts have contrasting stylistic attributes. I usually say that fonts say more than the words that have been set with them. We will...
Make your point with style

Make your point with style

A bullet-pointed list is a typographic expression which is meant to make an argument easier to read and understand, by dividing the text into compact sentences which are initiated by a point. The purpose of the point is to “lead the eye” into the text and help...
Identifying colors

Identifying colors

Colors, like people, need to be identifiable. We need to know “who they are”. People are identified by their date of birth and some kind of personal number (depending on which country you live in). Colors are identified by COLOR CODES. The main purpose of color codes...
Dreaming of a red Christmas

Dreaming of a red Christmas

This time of the year I “usually” write a blog post or newsletter about the color red. This is of course because the color surrounds us everywhere in December. I love all the white nuances outdoors (at least in my parts of the world), but they are...
A practical case of a flexible logo

A practical case of a flexible logo

In my last blogpost I talked about flexible logos. I promised that I would return to the subject with examples, which I do now. This time it is also about how we all have to jump, when Facebook calls “JUMP”. This is when it comes in handy to have a flexible logo and a...
Is your logo flexible?

Is your logo flexible?

In the good old days, logos were often very intricate things. They could contain titles, texts, the year the business was founded and lots of other information. The heritage from Heraldry was strong and there were shields and vines galore. These logos were more like...