I had an epiphany!
Occasionally, we get epiphanies that are so distinct that they manage to trace a new path in our brains. I mean like after you’ve had this aha moment, you will never do the same thing in the same manner ever again - if it can be in any way avoided. Have you experienced this? Recently, I've had one of these. I have always believed myself to be kind of clever with words. I do not go into...
Does your logo disappear?
These days we have to upload our logos everywhere. There are social media sites (of course,) online teaching platforms, communities, and membership sites. Often, the place allotted to the user’s logo is tiny. The final uploaded result is discouraging; the logo seems to “disappear.” Maybe you have experienced this or seen other people’s logos look more like weird insects in the allotted logo...
Do you have any New Year’s resolutions?
My eldest son was about 3-4 years old and very concerned with the coming of the "New Year," that all the grown-ups around him were speaking about. I tried to explain about months and years, took out calendars, and showed him. Early on January 1st, he determinedly opened the front door, stepped out on the porch, had a good look in all directions, and declared: "I cannot see any differences -...
Do you have a philosophy?
I have had the pleasure of working with Märit Torkelson in Hostmanship Norway for a very long period. More than 10-years when I come to think of it. A partnership between a virtual in-house graphic designer and a business is mutually beneficial. The designer gets to know the business and its tasks very well. A long-term relationship enables the designer to identify with the values and visions of...
The Front Page Turf War
As a child, I often wondered how all the content could fit so neatly into the newspaper. I never saw any empty pages, nor did extra pages emerge in the mailbox containing content “left-overs.” Later in life, I realized that this accurate leverage of content and format was the consequence of someone planning and editing the content so it fit nicely within the space available. Cool....
Design and Decor
Are any of you old enough to remember having asked your low-grade teacher for permission to “decorate” a writing assignment? By that, we meant that we were permitted to draw flowers and ornaments between and around the lines of text, in the end making them look more like The Hanging Gardens of Babylon than a written text. In our childish eagerness to make the assignment look “pretty,” we added...
The start of a cookie journey
My sister Karoline is "word-famous" among our friends and family for her "Hadeland Cookies," a recipe she put together many years ago - inspired by the even more famous Maryland Cookies. We could not have a family celebration without these cookies, as they have become obligatory to us. My days as an active baker were over many years ago. Nevertheless, over the past few weeks, I have renewed my...
Podcast, me?
As readers of this publication will know, I love speaking about graphic design and visual branding. This is what I do when I endlessly write blog posts, newsletters, or posts on LinkedIn. Or when I have a chance to give a talk in real life, which is fortunately possible again after Covid, or on Zoom, filling people's ears about the importance of visual branding and correct graphic design. I know...
What is your logo story?
As a student in graphic design school, I loved to play with different means of graphic design to see where I landed. My favorite activity was experimenting with one-bit shapes, which could be interpreted in more than one way.When I succeeded in creating something funny, I conceived a suitable business for it, put a name alongside the shape, and called it a "logo." While this is tremendously...
Does visual branding really have any value?
Earlier this summer, I had the opportunity to interview some of my former clients who have gone through a visual branding process with me at some stage. I was curious to know how they had experienced the process, seen from a distance of some months or years, and to see if I could learn where I could improve the process. These conversations were all so very useful to me, and I want to thank those...
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