The Front Page Turf War

The Front Page Turf War

As a child, I often wondered how all the content could fit so neatly into the newspaper. I never saw any empty pages, nor did extra pages emerge in the mailbox containing content “left-overs.” Later in life, I realized that this accurate leverage of content and format was the consequence of someone planning and editing the content so it fit nicely within the space available. Cool....

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Design and Decor

Design and Decor

Are any of you old enough to remember having asked your low-grade teacher for permission to “decorate” a writing assignment? By that, we meant that we were permitted to draw flowers and ornaments between and around the lines of text, in the end making them look more like The Hanging Gardens of Babylon than a written text. In our childish eagerness to make the assignment look “pretty,” we added...

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The start of a cookie journey

The start of a cookie journey

My sister Karoline is "word-famous" among our friends and family for her "Hadeland Cookies," a recipe she put together many years ago - inspired by the even more famous Maryland Cookies. We could not have a family celebration without these cookies, as they have become obligatory to us.  My days as an active baker were over many years ago. Nevertheless, over the past few weeks, I have renewed my...

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Podcast, me?

Podcast, me?

As readers of this publication will know, I love speaking about graphic design and visual branding. This is what I do when I endlessly write blog posts, newsletters, or posts on LinkedIn. Or when I have a chance to give a talk in real life, which is fortunately possible again after Covid, or on Zoom, filling people's ears about the importance of visual branding and correct graphic design. I know...

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What is your logo story?

What is your logo story?

As a student in graphic design school, I loved to play with different means of graphic design to see where I landed. My favorite activity was experimenting with one-bit shapes, which could be interpreted in more than one way.When I succeeded in creating something funny, I conceived a suitable business for it, put a name alongside the shape, and called it a "logo." While this is tremendously...

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Does visual branding really have any value?

Does visual branding really have any value?

Earlier this summer, I had the opportunity to interview some of my former clients who have gone through a visual branding process with me at some stage. I was curious to know how they had experienced the process, seen from a distance of some months or years, and to see if I could learn where I could improve the process. These conversations were all so very useful to me, and I want to thank those...

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A P short of perfect

A P short of perfect

​In the latest issue of the Norwegian version of Signs of Design, I made a big error. For some reason, a word in the very title of the letter had been misspelled. It came out with a P short of perfect. I should have detected this in the correction loop, but did not. Consequently, the letter went out with an error in the title, in my own language, which was embarrassing. Ouch! The incident did...

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Have you experienced this lately?

Have you experienced this lately?

You have had a good meeting with a new contact, maybe a future client and the two of you agree on staying in touch. When you ask “do you have a card?”, the person starts a frantic search through pockets and bags, just to “discover” that there are no more cards, anywhere. Maybe there haven’t been any for months. Covid effectively put a stop to in-person meetings and networking, and we did not...

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Is your brand invisible?

Is your brand invisible?

Branding is tremendously hot these days. Everybody is talking brand: Brand messaging, personal branding, re-branding, brand values, and everything-you-can-think-of-branding. Brand messaging coaches and experts speak loudly and lengthy about the importance of having an authentic brand.  Often accompanied by trashy looking Powerpoint-slides… Everybody speaks about branding, but very few ask how it...

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A process tailored for you

A process tailored for you

I bet you have heard the expression “Curse of knowledge.” That is when we think that what we know is common knowledge, so we fail to make ourselves clearly understood. Sometimes it is good to take a step back and try to look at your knowledge from a distance. Then do the exercise of putting what you know into words that has meaning to those you are trying to help. I will make an attempt: I work...

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