New Challenges

New Challenges

We are surrounded by unusual times, but this will not be another epistle that drowns itself in the negativity of our situation but looks to the positive sides of it. They are there. If you look around on social media, you are likely to detect a remarkable trend. It’s...
Make your point with style

Make your point with style

A bullet-pointed list is a typographic expression which is meant to make an argument easier to read and understand, by dividing the text into compact sentences which are initiated by a point. The purpose of the point is to “lead the eye” into the text and help...
Identifying colors

Identifying colors

Colors, like people, need to be identifiable. We need to know “who they are”. People are identified by their date of birth and some kind of personal number (depending on which country you live in). Colors are identified by COLOR CODES. The main purpose of color codes...
QUOTE POST #8

QUOTE POST #8

MARGARET OSCAR: Designers are meant to be loved, not to be understood. This Quote is very suitable from a designer on a Valentines Day. Off course every designer would love to be loved, but the most important for us, I think, is to be trusted and respected as experts...
5 tips for better e-books and lead magnets.

5 tips for better e-books and lead magnets.

Have you ever been tempted to download a free e-book or a so-called “lead magnet”? I know I have, many times. Of course, you have to “pay” for the book by giving away your e-mail address. This way the publisher of the e-book can get you into her e-mail list and send...