Is your brand invisible?

Is your brand invisible?

Is your brand invisible? Branding is tremendously hot these days. Everybody is talking brand: Brand messaging, personal branding, re-branding, brand values, and everything-you-can-think-of-branding. Brand messaging coaches and experts speak loudly and lengthy about...
So you won’t have to hire a graphic designer.

So you won’t have to hire a graphic designer.

So you won’t have to hire a graphic designer. Have you ever been in a coaching program for entrepreneurs? I have. Some are very expensive and last for months and years, while some are more reasonable and shorter.All of them follow nearly the same curriculum. We learn...
3 tips for rejuvenating your brand

3 tips for rejuvenating your brand

Happy New Year! It is that time of the year again. With new years resolutions and renewals. Regarding the personal side of these things, most of us are very conscious. We care about our health and how we look. But what about your business? Will it stand a closer look...
Your brand is not your logo

Your brand is not your logo

Some people love to point this out to me, sometimes in a slightly condescending manner, as if I, who came to the branding arena via the visual path, haven’t given this a conscious thought up to that very moment when the person takes responsibility and enlightens me....
A practical case of a flexible logo

A practical case of a flexible logo

In my last blogpost I talked about flexible logos. I promised that I would return to the subject with examples, which I do now. This time it is also about how we all have to jump, when Facebook calls “JUMP”. This is when it comes in handy to have a flexible logo and a...