Does visual branding really have any value?

Does visual branding really have any value?

Does visual branding really have any value? Earlier this summer, I had the opportunity to interview some of my former clients who have gone through a visual branding process with me at some stage. I was curious to know how they had experienced the process, seen from a...
Is your brand invisible?

Is your brand invisible?

Is your brand invisible? Branding is tremendously hot these days. Everybody is talking brand: Brand messaging, personal branding, re-branding, brand values, and everything-you-can-think-of-branding. Brand messaging coaches and experts speak loudly and lengthy about...
A process tailored for you

A process tailored for you

A process tailored for you I bet you have heard the expression “Curse of knowledge.” That is when we think that what we know is common knowledge, so we fail to make ourselves clearly understood. Sometimes it is good to take a step back and try to look at your...
Broccoli between your teeth.

Broccoli between your teeth.

Broccoli between your teeth. Recently, I heard a most recognizable description of the fact that we are not fully able to see ourselves through the eyes of others. It is so easy to get convincingly caught in thoughts and viewpoints about “how we are.” Then, when...
3 tips for rejuvenating your brand

3 tips for rejuvenating your brand

Happy New Year! It is that time of the year again. With new years resolutions and renewals. Regarding the personal side of these things, most of us are very conscious. We care about our health and how we look. But what about your business? Will it stand a closer look...
Your brand is not your logo

Your brand is not your logo

Some people love to point this out to me, sometimes in a slightly condescending manner, as if I, who came to the branding arena via the visual path, haven’t given this a conscious thought up to that very moment when the person takes responsibility and enlightens me....