Does visual branding really have any value?

Does visual branding really have any value?

Does visual branding really have any value? Earlier this summer, I had the opportunity to interview some of my former clients who have gone through a visual branding process with me at some stage. I was curious to know how they had experienced the process, seen from a...
A P short of perfect

A P short of perfect

A P short of perfect ​In the latest issue of the Norwegian version of Signs of Design, I made a big error. For some reason, a word in the very title of the letter had been misspelled. It came out with a P short of perfect. I should have detected this in the correction...
Have you experienced this lately?

Have you experienced this lately?

Have you experienced this lately? You have had a good meeting with a new contact, maybe a future client and the two of you agree on staying in touch. When you ask “do you have a card?”, the person starts a frantic search through pockets and bags, just to “discover”...
A process tailored for you

A process tailored for you

A process tailored for you I bet you have heard the expression “Curse of knowledge.” That is when we think that what we know is common knowledge, so we fail to make ourselves clearly understood. Sometimes it is good to take a step back and try to look at your...
Broccoli between your teeth.

Broccoli between your teeth.

Broccoli between your teeth. Recently, I heard a most recognizable description of the fact that we are not fully able to see ourselves through the eyes of others. It is so easy to get convincingly caught in thoughts and viewpoints about “how we are.” Then, when...