VISUAL BRAND ASSESSMENT QUIZ

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1. Do you know who your ideal client/customer is?

Yes, I know who my ideal client is

I think I know who they are

I serve everybody

2. Do you know what attracts them visually?

Yes, I have a fairly good idea about their visual preferences as a group

No, I don’t know what attracts them, but would like to find out.

I think it is more important what I like, isn’t it?

3. Can you name your business’ #1 personality trait?

No, I have not verbalized this, just have a gut feeling

Do businesses have personality traits?

Yes, I know it!

4. Do you have a one-sentence elevator pitch?

I prefer using the stairs.

I have heard about this, but I have not created one for myself.

Yes, I have my one-sentence pitch as a guide and tool.

5. Do you have a brand map?

Yes, I have a brand map.

I have tried to make one, but it is not complete.

What is this?

6. Does your logo fit into a Facebook Profile image (or similar) without looking like a weird insect?

Yes, my logo, or logo icon fits well inside square online logo spots.

My logo looks kind of smallish when uploaded to diverse online logo spots...

I think it is best to use my own portrait in profile images.

7. Do you have a logo icon that can stand alone?

Why would it? So sad...

Yes I have a logo icon that can stand alone and be scaled separately.

No, my logo icon seems quite meaningless without the rest of the logo.

8. Do you have vectorized file for your logo?

Yes, I have vectorized files for all my logo-versions.

Vectorwhat???

No, I don’t, my logo files are all jpgs.

9. Do you know why you would want to have your logo as a png file?

No, I don’t know why I would have png especially.

I really do not pay attention to different file formats.

Yes, I am the happy owner of a png file for my logo and enjoy how easy it is to use.

10. Do you know what a ONE-BIT logo is?

Yes, I know! My logo is ONE-BIT and I am really happy with that.

I don’t know a bit about this.

I know what it is, but I don’t think my logo is ONE-BIT.

11. Do you have brand colors?

I know what they are, but I haven’t defined my own.

I love to use all kinds of colors depending on my mood.

Yes, I have a brand color palette.

12. Do you know the hexadecimal color codes for them?

I know them by heart so can always fill them in whenever they are asked for.

I have them somewhere in a file that I once got from a designer.

What are these? I am more into tex-mex.

13. Do you have one or more brand fonts?

I have a few fonts that I regularly use, but not consistently.

Yes, I have defined my brand font(s) and how to use them.

I get sooo inspired by all the fonts available in Canva, I would like to use them all!

14. Do you know what tracking is?

I know this word has several meanings and that it means something special in typography, but I don’t know what.

Spying on your competitors! WOW!

Yes, I know what tracking is and I use it to make my texts look better.

15. Have you defined an image style for your brand?

I like to have great variation in what kind of images I use.

I tend to choose a certain kind of images, but find them via my gut feeling

Yes, I have defined some fixed attributes which I use when searching for images.

16. Can you name your business 5 most important touch-points?

I try to touch people where-ever I can.

No, I am afraid I haven’t thought about that.

Yes, I can. They may vary from time to time, but I always know where my brand is exposed.

17. Do they look visually consistent?

There may be some inconsistency, because they were made by different people at different times.

Yes, I have made it a special task in my design-management to keep all touch-points consistently ON BRAND.

I always try to make my touch points look as amazing as I can.

18. Do you know the #1 pitfall when making social media graphics?

Forgetting to post them.

Misjudging the viewing distance.

Not using visual consistency.

19. Do you have a branded PowerPoint template?

I consistently use the same template for all my presentations, but it has not been made for my brand particularly.

Yes, I have a branded template of 5 different page types, flexible but always ON BRAND.

I just looove working with templates, so many cool ones to choose from!

20. Do you know what bleed is?

I have heard about it and think it relates to printing.

Yes I know, and that it has to be taken into consideration when ordering items to be printed professionally

Something to do with old doctors, -have we changed the topic here?

21. Do you know how long a visitor will stay at your website if they cannot figure out what you can help them with?

If I have many great images to look at, I think they will stay for a while.

2 minutes.

5 seconds or less.

22. Do you know which are the 3 pillars of visual branding?

Didn’t know it had any pillars?

Yes, I am quite sure I know this and I am looking forward to see the solution!

I know it must be related to visual consistency?

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