Everyone who has ever had a coach, or read books or seen videos about achieving your goals, are familiar with the word VISION BOARD. There isn’t a guru on the face of this planet who doesn’t ask you to make one. If you are not familiar with the term, I will explain it to you here.
First you have to describe your goals. Or rather, first you have to FIND your goals. It may be personal goals or professional goals. When you are able to tell yourself and others about your goals and visions, you will be able to visualize them. Therefore, find images in magazines, newspapers or on the internet that depict your goals. Paste them onto your Vision Board. You can paste images of luxury homes or cars, tropical islands, environments that you want to appear in, jobs you want to have, books you want to write, etc. You get the point.
The main purpose of this is to have these image constantly reminding you of your goals and draw them near to you. That’s why you need to have the Vision Board somewhere you will see it every day, many times each day.
You will look at your board and let your mind travel into the future, whilst you feel very intensely how great it will be when you reach your goals.
The more realistically you can envision the goal and the more emotional you can get over it, the faster the goal will come to you.
Many entrepreneurs and business owners have goals and visions for how their businesses will look in 3, 5 or 10 years. I don’t know if they make Vision Boards. However, the fact is that NO ONE needs to wait years to have their business look like their vision or goal. It can be done immediately.
Graphic design is a tool made for visualization, it’s the whole point of the profession! Graphic designers can visualize your vision at once!
It’s what we do.
The purpose of a vision board is to repeat the sight of your vision and let it make a real and lasting imprint in your mind. What if you and your clients and customers could SEE your vision repeatedly everyday, in real life?
What if what you saw on your website daily was your visionalized vision? What if your marketing material showed the person you want to become, the business you want to have, your goal? What effect would that have on your confidence, inspiration and ability to actually reach those goals?
Would you grow faster? You could literally grow into your vision every day!
Many people’s experiences indicate that visualization works. When you make “Goal Cards”, “Mind Movies” and “Vision Boards” it is to help the brain establish new neuro pathways so you can actually “SEE THE NEW YOU” mentally and grow into that person. By leveraging professional graphic design and visual branding, you can actually BE “the new you” in your marketing from day 0.
Your marketing materials can be your living vision board.
Graphic design is by nature pure visualization.
It is also an investment that adds lifelong values to your business.
If, on the other hand, you buy a logo on Fiverr for 5 dollars and do the rest of your graphic and branding work yourself in some DIY software, the result will NOT be a visualization of your vision and goals, but rather a clear signal of who you are just now. Someone who is slowly coming along, but who is not actually quite getting THERE.
Who would you rather look like?
1.
Establish contact with a graphic designer/visual brand strategist early.
2.
Do you homework and preparations.
Describe your values, goals and visions verbally. Find the personality of your business. Share all this with your graphic designer, who has the competence and talent to translate it into a visual language.
An image of your vision.
3.
Like you would with a vision board, revisit your visual vision often.
Grow into it. Hold on to a graphic designer who has the ability to identify with your business’ values and vision and act upon them in a focused and disciplined way. It is a challenge to know where to start, if you want to work with the visual branding and graphic design for your business. Let’s have a talk on Skype or telephone to see how I can help you, starting at the point you’re at right now. I am curious about what you have to say. There is no cost for this call. Book a call by sending me an e-mail on: hanne@yourbrandvision.com
