Welcome to the first post from YOUR BRAND VISION. Things are very busy and exciting just now, and there are a lot of marketing elements that need to have new “clothes”. Now I get to taste my own medicine, the demand for visual consistency throughout all touchpoints. It is a challenge NOT to develop “Perfection Paralysis”, a very common disease among entrepreneurs.
To have everything ready and perfect from day one, is not possible. What IS possible and VERY important, however, is to have a goal and a vision ready, that you can stretch to reach.
I don’t have a new visual branding in place everywhere at the time of this writing. What I do have though, is a new name and a new logo which sits on the wall in front of me.
This new logo is my VISIONBOARD, a visual greating from the future like I want it to be.
It gives me direction, inspiration and speed with with to grow into and fill my vision.
I often hear people say that they would like to work with me to create their visual branding, – when they are “ready”. They have to wait however, because there are so many things that need to be in place first. – Then the visual branding will be pasted on when everything is finished, eventually.
Do it the other way around.
Visualize your vision in the form of a logo, colours and fonts, which you power charge with your values. Put it on the wall. Implement where you can. Then you will have a daily reminder of what you want to be and achieve. Eventually it will influence and “colour” everything you do. Instead of beating yourself up over everything that “is not yet finished”, you and enjoy and be grateful everytime you get something to look the way you want to. And you can look again and again on the “new you”.
I will be happy to assist you in this work.
Graphic Design is by nature a special tool for visualization.
But before you can do that, you need to know what to visualize.
So ask yourself these questions first:
1. Who are you/your business?
2. What do you/your business do?
3. Why does it matter to anyone?
One of the first new activities in YOUR BRAND VISION is a series of webinars given in Scandinavian languages. I have to practice the webinar format in my native tongues first, and will repeat everything in English early in 2018.
However, my book about BRAND BOXES my propriatary system for visual branding (book title change every day!) will be published in English first, this fall. It is a challenge to know where to start, if you want to work with the visual branding and graphic design for your business. Let’s have a talk on Skype or telephone to see how I can help you, starting at the point you’re at right now. I am curious about what you have to say. There is no cost for this call. Book a call by sending me an e-mail on: hanne@yourbrandvision.com
