WORK: VISUAL BRANDING PROJECTS

On this page I have gathered some visual branding projects hat I have created for and with clients over the years. They are presented in a random order, some old and some very new with a small history about how they came into being and who their owners are.

Anna Dyhre logo

Anna Dyhre Branding
By getting your graphic profile and visual appearance in order, your MINDSET changes and your self-confidence grows. You straighten up and walk confidently into new challenges!
One of my clients has taken this quite literally. The Swedish lecturer, moderator and author Anna Dyhre always wore her green heels on stage (she still definitely do wear heels, but these days I think they may vary in color) In 2013 we created a logo featuring a green high heeled shoe.
annadyhre.se

Norsk Byggebransje logo

Norsk Byggebransje branding
One of my longest time clients Ellen Øiesvold Palsén is now CEO of the news-site and internet hub for the Norwegian Building industry. We created this logo together in 2021 when the business changed its name and rebranded. Through her business Ellen is working to lift the industry to new levels, which is implied by the upward arrow (can you see it?). She also wanted it to be understood that her business is run according to environmental friendly, “Green” standards. The sun was added by me. For someone who sign her e-mails with “Sunshine greetings” and is the light in the room wherever she fares, it wouldn’t do not to have a sun in her business’ logo.

Ingeborg Nettverket Branding
In 2022, Judy Kane asked me to redesign the logo for her business Aligned Consciousness. The main problem with the old logo, as she has realized, was that it did not withstand digital downscaling well. These days, we have to use our logos in so many different locations online, and the spot alotted to the logo often tiny. If the logo consists of very small details and thin strokes, which was the case with Judy’s logo, it will literally disappear in small sizes. If you want to see how we went about making this logo more adepted to modern digital use, you can see and read more about it here.

Bevisste Valg Logo

Bevisste valg branding
”Bevisste Valg” (translates to English as Conscious Choices) is a Norwegian recruitment and career coaching business. Their main focus is to”put competence in the right place,” which may mean different things to different people. There is a Norwegian proverb that says, ”hang your coat on the right peg.” This means that you are in the right place at the right time for you, no matter where the peg is located. Thus, we decided to use an illustration of a peg in the logo. The graphic is a simple vector drawing of a very common type of peg used for hanging clothes, and found in workplaces, schools, and homes hroughout Norway —quite recognizable and unique as a symbol in their niche. 

Celestial University

Taking on the assignment of providing the Celestial University, founded by Jill Celeste, with a logo, viusal branding and visual design of both a customer- as well as a student website is one of the more comprehensible tasks I have done. With a ton of visual touchpoints for use both internally (for the students) and externally (for potential students) it really became a veritable “card deck” of different graphics, all to be kept consistently within brand. You can see more (but nowehere like all) of them here. The choice of the Butterfly as the logo icon was something very personal to Jill, and even if she has at the time of this writing paused the Celestial University, the Butterfly takes flight with her as she follows her calling and passion for female, online networking, growing her Virtual Networkers with new members by the month. The new Virtual Networkers logo will soon find its spot on this page. Stay tuned!

Global Speech Academy Logo

With a great passion for communication,
Heather Hansen is a “global speech coach” who wishes that people from all corners of the world would speak and understand each other. She contributes to this by helping people perform a clearly pronounced “global English.” I have taken some of her courses and worked with her 1:1. If people in the English-speaking world can understand anything I am saying, it is all because of Heather. In 2015 we worked on creating a logo and a visual brand for her “Global Speech Academy.” It was a very exciting process. Almost 10 years after we did this work, Heather wrote this post on LinkedIN. I was moved to tears.

Highlander Press Logo

A Scottish Flower
Creating a logo, visual branding and visual design for their website, the Highlander Press project was another comprehensive process. Given the name and the owner, Deborah Kevin being of Scottish descent, some scottish angle was absolutely wished for, but kilts and castles were out of the question:) The idea came to me when I was visiting with some very good friends, who have traveled in Scottland each summer for a number of years. I asked them what they considered to be a typical scottish item, and they answered: “The Thistle”. I was almost reaching for my napkin to get an idea on paper, but luckily it stuck in my brain to the next day, when at home, I could make a draft and later a vector drawing and send it off to Debby. Look at the testimonials on the front page, to see if she liked it!

Regina Kleinhenz logo

On top of everything, we both love ice-cream!
I worked with Regina Kleinhenz on her logo, visual branding and website in 2021. Regina is an expert on inner clarity and Certified Clarity® Coach, who helps her clients experience more ease and success in life, career and business. The process that we went through together is one of the most satisfying professional assigments I’ve ever performed. She really went fully in and participated most deeply in the work, contributing her honest thoughts and ideas while embracing my professional advice with gratitude. She has a wonderful sense of humor, and very early on, we discovered a mutual passion for icecream.