Visual Brand Assessment - Your Brand Vision

Welcome to your VISUAL BRAND ASSESSMENT QUIZ

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Name

1. Do you know who your ideal client/customer is?

I serve everybody

Yes, I know who my ideal client is

I think I know who they are

2. Do you know what attracts them visually?

Yes, I have a fairly good idea about their visual preferences as a group

No, I don’t know what attracts them, but would like to find out.

I think it is more important what I like, isn’t it?

3. Can you name your business’ #1 personality trait?

Yes, I know it!

No, I have not verbalized this, just have a gut feeling

Do businesses have personality traits?

4. Do you have a one-sentence elevator pitch?

I have heard about this, but I have not created one for myself.

Yes, I have my one-sentence pitch as a guide and tool.

I prefer using the stairs.

5. Do you have a brand map?

I have tried to make one, but it is not complete.

What is this?

Yes, I have a brand map.

6. Does your logo fit into a Facebook Profile image (or similar) without looking like a weird insect?

Yes, my logo, or logo icon fits well inside square online logo spots.

I think it is best to use my own portrait in profile images.

My logo looks kind of smallish when uploaded to diverse online logo spots...

7. Do you have a logo icon that can stand alone?

No, my logo icon seems quite meaningless without the rest of the logo.

Yes I have a logo icon that can stand alone and be scaled separately.

Why would it? So sad...

8. Do you have vectorized file for your logo?

Vectorwhat???

Yes, I have vectorized files for all my logo-versions.

No, I don’t, my logo files are all jpgs.

9. Do you know why you would want to have your logo as a png file?

I really do not pay attention to different file formats.

No, I don’t know why I would have png especially.

Yes, I am the happy owner of a png file for my logo and enjoy how easy it is to use.

10. Do you know what a ONE-BIT logo is?

Yes, I know! My logo is ONE-BIT and I am really happy with that.

I know what it is, but I don’t think my logo is ONE-BIT.

I don’t know a bit about this.

11. Do you have brand colors?

Yes, I have a brand color palette.

I love to use all kinds of colors depending on my mood.

I know what they are, but I haven’t defined my own.

12. Do you know the hexadecimal color codes for them?

What are these? I am more into tex-mex.

I know them by heart so can always fill them in whenever they are asked for.

I have them somewhere in a file that I once got from a designer.

13. Do you have one or more brand fonts?

I get sooo inspired by all the fonts available in Canva, I would like to use them all!

Yes, I have defined my brand font(s) and how to use them.

I have a few fonts that I regularly use, but not consistently.

14. Do you know what tracking is?

I know this word has several meanings and that it means something special in typography, but I don’t know what.

Spying on your competitors! WOW!

Yes, I know what tracking is and I use it to make my texts look better.

15. Have you defined an image style for your brand?

Yes, I have defined some fixed attributes which I use when searching for images.

I tend to choose a certain kind of images, but find them via my gut feeling

I like to have great variation in what kind of images I use.

16. Can you name your business 5 most important touch-points?

I try to touch people where-ever I can.

No, I am afraid I haven’t thought about that.

Yes, I can. They may vary from time to time, but I always know where my brand is exposed.

17. Do they look visually consistent?

There may be some inconsistency, because they were made by different people at different times.

Yes, I have made it a special task in my design-management to keep all touch-points consistently ON BRAND.

I always try to make my touch points look as amazing as I can.

18. Do you know the #1 pitfall when making social media graphics?

Not using visual consistency.

Forgetting to post them.

Misjudging the viewing distance.

19. Do you have a branded PowerPoint template?

Yes, I have a branded template of 5 different page types, flexible but always ON BRAND.

I consistently use the same template for all my presentations, but it has not been made for my brand particularly.

I just looove working with templates, so many cool ones to choose from!

20. Do you know what bleed is?

I have heard about it and think it relates to printing.

Yes I know, and that it has to be taken into consideration when ordering items to be printed professionally

Something to do with old doctors, -have we changed the topic here?

21. Do you know how long a visitor will stay at your website if they cannot figure out what you can help them with?

5 seconds or less.

2 minutes.

If I have many great images to look at, I think they will stay for a while.

22. Do you know which are the 3 pillars of visual branding?

Yes, I am quite sure I know this and I am looking forward to see the solution!

I know it must be related to visual consistency?

Didn’t know it had any pillars?

CHECK YOUR SCORE

0-14 Points

Hmmm. Not so good.
You should take some action here.

14-28 Points

Pretty good. There are still things that you would benefit greatly from taking action on.

28-44 Points

Great! You know a good deal about
visual branding.

40-44 Points

Visual Branding Virtuoso!

Over the next few days I will be sending you some resources for your visual branding journey. Stay tuned!