Visual Brand Assessment - Your Brand Vision

Welcome to your VISUAL BRAND ASSESSMENT QUIZ

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Name

1. Do you know who your ideal client/customer is?

I serve everybody

Yes, I know who my ideal client is

I think I know who they are

2. Do you know what attracts them visually?

I think it is more important what I like, isn’t it?

Yes, I have a fairly good idea about their visual preferences as a group

No, I don’t know what attracts them, but would like to find out.

3. Can you name your business’ #1 personality trait?

Do businesses have personality traits?

Yes, I know it!

No, I have not verbalized this, just have a gut feeling

4. Do you have a one-sentence elevator pitch?

I have heard about this, but I have not created one for myself.

Yes, I have my one-sentence pitch as a guide and tool.

I prefer using the stairs.

5. Do you have a brand map?

What is this?

Yes, I have a brand map.

I have tried to make one, but it is not complete.

6. Does your logo fit into a Facebook Profile image (or similar) without looking like a weird insect?

I think it is best to use my own portrait in profile images.

My logo looks kind of smallish when uploaded to diverse online logo spots...

Yes, my logo, or logo icon fits well inside square online logo spots.

7. Do you have a logo icon that can stand alone?

No, my logo icon seems quite meaningless without the rest of the logo.

Yes I have a logo icon that can stand alone and be scaled separately.

Why would it? So sad...

8. Do you have vectorized file for your logo?

Vectorwhat???

Yes, I have vectorized files for all my logo-versions.

No, I don’t, my logo files are all jpgs.

9. Do you know why you would want to have your logo as a png file?

I really do not pay attention to different file formats.

Yes, I am the happy owner of a png file for my logo and enjoy how easy it is to use.

No, I don’t know why I would have png especially.

10. Do you know what a ONE-BIT logo is?

I don’t know a bit about this.

Yes, I know! My logo is ONE-BIT and I am really happy with that.

I know what it is, but I don’t think my logo is ONE-BIT.

11. Do you have brand colors?

I love to use all kinds of colors depending on my mood.

I know what they are, but I haven’t defined my own.

Yes, I have a brand color palette.

12. Do you know the hexadecimal color codes for them?

I have them somewhere in a file that I once got from a designer.

What are these? I am more into tex-mex.

I know them by heart so can always fill them in whenever they are asked for.

13. Do you have one or more brand fonts?

Yes, I have defined my brand font(s) and how to use them.

I have a few fonts that I regularly use, but not consistently.

I get sooo inspired by all the fonts available in Canva, I would like to use them all!

14. Do you know what tracking is?

Yes, I know what tracking is and I use it to make my texts look better.

Spying on your competitors! WOW!

I know this word has several meanings and that it means something special in typography, but I don’t know what.

15. Have you defined an image style for your brand?

I tend to choose a certain kind of images, but find them via my gut feeling

I like to have great variation in what kind of images I use.

Yes, I have defined some fixed attributes which I use when searching for images.

16. Can you name your business 5 most important touch-points?

I try to touch people where-ever I can.

Yes, I can. They may vary from time to time, but I always know where my brand is exposed.

No, I am afraid I haven’t thought about that.

17. Do they look visually consistent?

There may be some inconsistency, because they were made by different people at different times.

Yes, I have made it a special task in my design-management to keep all touch-points consistently ON BRAND.

I always try to make my touch points look as amazing as I can.

18. Do you know the #1 pitfall when making social media graphics?

Forgetting to post them.

Not using visual consistency.

Misjudging the viewing distance.

19. Do you have a branded PowerPoint template?

I just looove working with templates, so many cool ones to choose from!

Yes, I have a branded template of 5 different page types, flexible but always ON BRAND.

I consistently use the same template for all my presentations, but it has not been made for my brand particularly.

20. Do you know what bleed is?

I have heard about it and think it relates to printing.

Something to do with old doctors, -have we changed the topic here?

Yes I know, and that it has to be taken into consideration when ordering items to be printed professionally

21. Do you know how long a visitor will stay at your website if they cannot figure out what you can help them with?

2 minutes.

If I have many great images to look at, I think they will stay for a while.

5 seconds or less.

22. Do you know which are the 3 pillars of visual branding?

Yes, I am quite sure I know this and I am looking forward to see the solution!

I know it must be related to visual consistency?

Didn’t know it had any pillars?

CHECK YOUR SCORE

0-14 Points

Hmmm. Not so good.
You should take some action here.

14-28 Points

Pretty good. There are still things that you would benefit greatly from taking action on.

28-44 Points

Great! You know a good deal about
visual branding.

40-44 Points

Visual Branding Virtuoso!

Over the next few days I will be sending you some resources for your visual branding journey. Stay tuned!