Visual Brand Assessment - Your Brand Vision

Welcome to your VISUAL BRAND ASSESSMENT QUIZ

Please fill in your name and e-mail again to be registered for
the weekly draw of a free brand assessment. Thank You!

Name

1. Do you know who your ideal client/customer is?

I serve everybody

Yes, I know who my ideal client is

I think I know who they are

2. Do you know what attracts them visually?

I think it is more important what I like, isn’t it?

Yes, I have a fairly good idea about their visual preferences as a group

No, I don’t know what attracts them, but would like to find out.

3. Can you name your business’ #1 personality trait?

Do businesses have personality traits?

No, I have not verbalized this, just have a gut feeling

Yes, I know it!

4. Do you have a one-sentence elevator pitch?

I prefer using the stairs.

Yes, I have my one-sentence pitch as a guide and tool.

I have heard about this, but I have not created one for myself.

5. Do you have a brand map?

I have tried to make one, but it is not complete.

What is this?

Yes, I have a brand map.

6. Does your logo fit into a Facebook Profile image (or similar) without looking like a weird insect?

I think it is best to use my own portrait in profile images.

My logo looks kind of smallish when uploaded to diverse online logo spots...

Yes, my logo, or logo icon fits well inside square online logo spots.

7. Do you have a logo icon that can stand alone?

Yes I have a logo icon that can stand alone and be scaled separately.

No, my logo icon seems quite meaningless without the rest of the logo.

Why would it? So sad...

8. Do you have vectorized file for your logo?

Vectorwhat???

No, I don’t, my logo files are all jpgs.

Yes, I have vectorized files for all my logo-versions.

9. Do you know why you would want to have your logo as a png file?

Yes, I am the happy owner of a png file for my logo and enjoy how easy it is to use.

I really do not pay attention to different file formats.

No, I don’t know why I would have png especially.

10. Do you know what a ONE-BIT logo is?

I know what it is, but I don’t think my logo is ONE-BIT.

I don’t know a bit about this.

Yes, I know! My logo is ONE-BIT and I am really happy with that.

11. Do you have brand colors?

I know what they are, but I haven’t defined my own.

Yes, I have a brand color palette.

I love to use all kinds of colors depending on my mood.

12. Do you know the hexadecimal color codes for them?

I have them somewhere in a file that I once got from a designer.

What are these? I am more into tex-mex.

I know them by heart so can always fill them in whenever they are asked for.

13. Do you have one or more brand fonts?

I have a few fonts that I regularly use, but not consistently.

I get sooo inspired by all the fonts available in Canva, I would like to use them all!

Yes, I have defined my brand font(s) and how to use them.

14. Do you know what tracking is?

I know this word has several meanings and that it means something special in typography, but I don’t know what.

Yes, I know what tracking is and I use it to make my texts look better.

Spying on your competitors! WOW!

15. Have you defined an image style for your brand?

I like to have great variation in what kind of images I use.

Yes, I have defined some fixed attributes which I use when searching for images.

I tend to choose a certain kind of images, but find them via my gut feeling

16. Can you name your business 5 most important touch-points?

No, I am afraid I haven’t thought about that.

Yes, I can. They may vary from time to time, but I always know where my brand is exposed.

I try to touch people where-ever I can.

17. Do they look visually consistent?

Yes, I have made it a special task in my design-management to keep all touch-points consistently ON BRAND.

I always try to make my touch points look as amazing as I can.

There may be some inconsistency, because they were made by different people at different times.

18. Do you know the #1 pitfall when making social media graphics?

Not using visual consistency.

Misjudging the viewing distance.

Forgetting to post them.

19. Do you have a branded PowerPoint template?

Yes, I have a branded template of 5 different page types, flexible but always ON BRAND.

I just looove working with templates, so many cool ones to choose from!

I consistently use the same template for all my presentations, but it has not been made for my brand particularly.

20. Do you know what bleed is?

I have heard about it and think it relates to printing.

Yes I know, and that it has to be taken into consideration when ordering items to be printed professionally

Something to do with old doctors, -have we changed the topic here?

21. Do you know how long a visitor will stay at your website if they cannot figure out what you can help them with?

5 seconds or less.

If I have many great images to look at, I think they will stay for a while.

2 minutes.

22. Do you know which are the 3 pillars of visual branding?

Didn’t know it had any pillars?

Yes, I am quite sure I know this and I am looking forward to see the solution!

I know it must be related to visual consistency?

Time's up

CHECK YOUR SCORE

0-14 Points

Hmmm. Not so good.
You should take some action here.

14-28 Points

Pretty good. There are still things that you would benefit greatly from taking action on.

28-44 Points

Great! You know a good deal about
visual branding.

40-44 Points

Visual Branding Virtuoso!

Over the next few days I will be sending you some resources for your visual branding journey. Stay tuned!