As solo-preneurs we have to do many different jobs in our businesses ourselves.
We work on the production of what the business sells, it being either products or services. We work “in the office” on administration, book-keeping, and daily operations. We operate our own switchboard (nearly 24/7), act as reception, and run between networking meetings and “smiling” lunches.
It can be too much.
Some tasks we’re naturally suited for and do with ease.
Others we should simply leave to others, if possible.
My marketing coach, Jill Celeste, always says that every solo-preneur has to be her own “Marketing Director”. That is so true. Marketing is a HUGE field spanning long-term, high-level strategy all the way down to tiny design details in a social media image post.
It is a lot to manage.
A marketing director usually has a graphic designer on her team. A specialist working on the visual part of the marketing, on that which draws the eyes of the ideal clients. As a solo-preneur or small business owner who has not yet built a marketing department for your business, you also have to take THIS role on.
This can be easier to manage if you follow some simple guidelines for “Design Management”. In my most recent video, I have a few tips that can make it easier for you to fill the role as your own In-house Graphic Designer. Watch the video here.
It is a challenge to know where to start, if you want to work with the visual branding and graphic design for your business. Let’s have a talk on Skype or telephone to see how I can help you, starting at the point you’re at right now. I am curious about what you have to say. There is no cost for this call. Book a call by sending me an e-mail on: firstname.lastname@example.org
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